GCD 60804 / Design Principles - Task 3: Design

7/3/2024 - 21/3/2024 / Week 5 - Week 7
Cindy Clarissa Leslie / 0367677

Design Principles / Bachelor of Design (Hons) in Creative Media
Task 3: Design

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INSTRUCTIONS

Task 3: Design

Research

Visual references

Figure 1.1 espoir. by ghnvin, 2023

https://www.instagram.com/p/CvUdWIKBlCZ/?utm_source=ig_web_copy_link

Figure 1.2 Healing Visions by Kathleen Lolley

https://www.kathleenlolley.com/flora-fantastica/z057claeqpeb2g84ugictk2pgnbwh6

Figure 1.3 Untitled by Aykut Aydogdu

https://www.boredpanda.com/surreal-digital-illustrations-aykut-aydogdu/

Key points:

• Self-portrait
• Nature and flowers
• Identity
• Figure as the emphasis

Sketches

Figure 2.1 sketch #1

Figure 2.2 sketch #2

Figure 2.3 sketch #3

Figure 2.4 sketch #4

Process of final design

Figure 3.1 Adobe Photoshop as the main program used

Figure 3.2 Initial sketch (sillhouette)

Figure 3.3 Rough design

Figure 3.4 Rendering of the face

Figure 3.5 Rendering of flowers

Final Task 3: Design

Figure 4.1 Final design 'Floral Manifesto.'

Rationale

Title: Floral Manifesto.

This self portrait revolves around the themes of identity and feminism, visualizing my personal experience through puberty. Adulting has not only help me connect further with womanhood, however  had also further forced societal and familial expectations on me, especially where I am expected to prioritize on building my own family instead of my own wants. My own figure serves as an emphasis supported with symmetrical balance, this helps personalize my design further that the message behind revolves around my life. Harmony can be found in the composition, not only from the floral elements but also on the colours that are predominantly shades of red or pink, a colour commonly associated with femininity. Movements can be found on the flowers growing on her face, creating a 'blooming' effect, signifying the burden of gender norms that had overtaken her. The repetition of the flowers itself, in the background behind her represents the environment that I have been raised in, where these 'flowers' acts as a symbolism of conservative expectations placed on women by traditional families, however, power and resistance can still be observed by the straightforward eye contact to the audiences, as if she is challenging these norms.

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FEEDBACK

Task 3: Design

Week 6

Directed Feedbacks

Overall concept and design is already clear, work should be about the United Nations goal that have been picked. The sketch with eye contact with the audience is preferable to show 'power'.