Advanced Typography - Final Compilation & Reflection
22/4/2024 - 22/7/2023 / Week 1 - Week 14
Cindy Clarissa Leslie / 0367677
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection
INSTRUCTIONS
Task 1: Exercises 1 & 2
Task 2: Key Artwork
Task 3: Type Exploration and Application
SUBMISSIONS
Final Task 1: Exercise 1 - Typographic Systems
22/4/2024 - 13/5/2024 / Week 1 - Week 4
Figure 1.1 Final axial system, JPEG. Week 2, 29/4/2024
Figure 1.2 Final radial system, JPEG. Week 2, 29/4/2024
Figure 1.3 Final dilatational system, JPEG. Week 2, 29/4/2024
Figure 1.4 Final random system, JPEG. Week 2, 29/4/2024
Figure 1.5 Final grid system, JPEG. Week 2, 29/4/2024
Figure 1.6 Final transitional system, JPEG. Week 2, 29/4/2024
Figure 1.7 Final modular system, JPEG. Week 2, 29/4/2024
Figure 1.8 Final bilateral system, JPEG. Week 2, 29/4/2024
Figure 1.9 Final 8 typographic systems, PDF. Week 2, 29/4/2024
Figure 1.10 Final 8 typographic systems, PDF with guides. Week 2, 29/4/2024
Final Task 1: Exercise 2 - Finding Type
Figure 2.1 Compiled process. Week 4, 13/5/2024
Figure 2.2 Extracted letterforms vs final typeface. Week 4, 13/5/2024
Figure 2.3 Final typeface design. Week 4, 13/5/2024
Figure 2.4 Final letter 'A'. Week 4, 13/5/2024
Figure 2.4 Final letter 'X'. Week 4, 13/5/2024
Figure 2.5 Final letter 'O'. Week 4, 13/5/2024
Figure 2.6 Final letter 'S'. Week 4, 13/5/2024
Figure 2.6 Final typeface showcase. Week 4, 13/5/2024
Figure 2.7 Final typeface compilation pdf. Week 4, 13/5/2024
Final Task 2(A): Key Artwork
20/5/2024 - 14/6/2024 / Week 5 - Week 7
Figure 5.1 Final black wordmark on white background. Week 8, 14/6/2024
Figure 5.2 Final white wordmark on black background. Week 8, 14/6/2024
Figure 5.3 Final color palette. Week 8, 14/6/2024
Figure 5.4 Final key artwork with lighter colours. Week 8, 14/6/2024
Figure 5.5 Final key artwork with dark colours. Week 8, 14/6/2024
Figure 5.6 Final animation of key artwork. Week 8, 14/6/2024
Final Task 2(B): Key Artwork & Collateral
Figure 6.1 Book collateral. Week 8, 14/6/2024
Figure 6.2 Totebag collateral. Week 8, 14/6/2024
Figure 6.3 Mug collateral. Week 8, 14/6/2024
Figure 6.4 Final instagram screengrab. Week 8, 14/6/2024
Figure 6.5 Final pdf. Week 8, 14/6/2024
Final Task 3: Type Exploration and Application
16/6/2024 - 22/7/2024 / Week 9 - Week 14
Link to font file: https://drive.google.com/drive/folders/1y-ofNZOG0ktHT1ybl0XmdRS30QbB_zng?usp=sharing
Final Presentation
Figure 5.1 Final font presentation#1. Week 13, 15/7/2024
Figure 5.2 Final font presentation#2. Week 13, 15/7/2024
Figure 5.3 Final font presentation#3. Week 13, 15/7/2024
Figure 5.4 Final font presentation#4. Week 13, 15/7/2024
Figure 5.5 Final font presentation#5. Week 13, 15/7/2024
Final Applications
Figure 6.1 Final font application#1. Week 13, 15/7/2024
Figure 6.2 Final font application#2. Week 13, 15/7/2024
Figure 6.3 Final font application#3. Week 13, 15/7/2024
Figure 6.4 Final font application#4. Week 13, 15/7/2024
Figure 6.5 Final font application#5. Week 13, 15/7/2024
Figure 6.6 Final pdf submission. Week 13, 15/7/2024
REFLECTION
Experience
In my own experience, typography class can both be fun but also frustrating. The task I struggled with the most was the second one, expressing myself in a wordmark might sound exciting at first but I had to keep it professional remember the potential clients I am trying to appeal towards. Not only that, time management is especially important as everything needs to be submitted on time. With feedbacks given every class there would always be something that can be improved.
Despite the struggles I had, this semester had a lot more freedom in what designs we want to create, which was fun as I get to express my creativity in a way and also observe my classmate's with how they express themselves through their designs. The tasks were pretty broad as long as it goes along with the instructions especially for the design based tasks, which I found more enjoyable than making the 8 typographic systems. The lecturer was also helpful as always, providing good constructive criticisms and what could be improved, it definitely helped me strive to be better.
Observations
What I have observed throughout this semester is how much time it would take to build a good brand. Building a brand alone would sure be easy but what makes it good is it being impressionable and being able to communicate what they are just from its design. From creating a logo to creating a social media page to reach your audiences, there are a lot of different steps that should be done to create a proper image. I, myself wasn't aware that branding was just creating a logo for a company or something but I was hit with having to have an eye-catching colour scheme while also being able to expand the design into different ones.
Findings
What I have found throughout this semester is how much preparations you should do before starting a design, With solid sketches and ideas, creating the design would be much more easier rather than winging it. I have found this with both task 2 and 3, wherein task 2 requires us to present ourselves through words and we had to create proposals for our ideas in the 3rd one on the other hand. To create a solid and good brand, we need to know what ideas or impressions we are trying to communicate with our clients VISUALLY. With the keywords and such, I was able to get a lot of ideas and different sketches that I can potentially use.
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